The cry of “Content is King” has been a rallying call for bloggers and on-line publishers for years.
Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button.
This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing.
Authors can tap social media in creative ways to promote their books and book tours.
“Traditional publishers pretty much do nil when it comes to marketing a book, unless you’re Stephen King or happen upon a hit about sparkly vampires,” says Erika Napoletano, author of The Power of Unpopular. “We have to turn to resources like social media to get the job done.”
But beyond the basics — building a website, creating a basic Facebook page and a Twitter account — how can you use social media tools to generate sales for your books with a limited budget?
Here are five creative approaches to consider.
“Jordan Hilkowitz is layering household products into a beaker for his latest science experiment. Right beside his mom’s coffeemaker on the kitchen counter, he is preparing a video entitled Layers and Density, describing each step for his 3,800 YouTube channel subscribers and more than 1.5-million viewers. It’s an extraordinary feat considering that five years ago, the 10-year-old autistic boy was non-verbal.”
“Probably the hardest thing to “mimic” in online education is the experience of meeting peers and professors on campus. Besides making friendships and having the opportunity to directly interact with other people, working together on problems and learning with the help of peers is an important part of the entire experience…”
This infographic explores the effect of social media on real world relationships.
“Consider this: 24% of respondents to one survey said they’ve missed out on enjoying special moments in person because — ironically enough — they were too busy trying to document their experiences for online sharing. Many of us have had to remind ourselves to “live in the now” — instead of worry about composing the perfect tweet or angling for just the right Instagram shot.”
In the business world, the social media platform of choice for business professionals is LinkedIn, and this platform is especially effective in delivering leads in the business to business market.
As well as delivering leads to business owners, LinkedIn is a very effective way of establishing your personal brand, which if effectively developed can also lead to greater opportunities for your business.
This excellent article, suggests that the real value of LinkedIn is the way it allows one to one connections with other business professionals, and it outlines 10 ways that you can use LinkedIn to build your business.